You spend money on ads, search and social posts. A week later the phone rings, a form comes in and someone starts a chat. Which piece of marketing caused which lead? Without a tracking tool, you guess.
WhatConverts exists to replace the guess. This review covers what it does, how its plans and usage charges work, who it suits and who should look elsewhere. Figures were checked 2026-09-30 against WhatConverts’ own pages.
What is WhatConverts?
WhatConverts describes itself as lead tracking and reporting software, with call tracking and lead analytics built in. It captures calls, web forms, chats and e-commerce transactions, and ties each one to the marketing that produced it. That link between a lead and its source is called attribution.
WhatConverts lists these audiences: marketing agencies that need to show client results, pay-per-click (PPC) and search engine optimization (SEO) professionals, franchises with many locations, and in-house marketing teams. Its homepage names industries such as legal, dental, healthcare, home services, real estate and automotive, where phone calls drive a lot of revenue.
How much does WhatConverts cost?
WhatConverts prices per account per month. The plans below come from its pricing page, checked 2026-09-30.
| Plan | Price per month | What WhatConverts lists |
|---|---|---|
| Call Tracking | $30 | Phone call and text tracking, up to 148 call leads, dynamic number insertion, call recording |
| Plus | $60 | Calls, forms and chats, up to 148 calls plus 300 forms, chats or transactions, campaign and keyword reporting with Google Ads integration |
| Pro | $100 | Everything in Plus, plus call flows, a custom report builder, scheduled reports and HIPAA-compliant call, form and chat tracking |
| Elite | $160 | Everything in Pro, plus tracking of each customer’s path to a lead, multi-click marketing attribution, lead intelligence and automated qualification |
Each individual plan includes a $30 usage credit, and WhatConverts lists a 14-day free trial on these plans.
Agencies have separate plans with unlimited client accounts:
| Agency plan | Price per month | Included usage credit |
|---|---|---|
| Plus | $500 | $250 |
| Pro | $800 | $300 |
| Elite | $1,250 | $400 |
White-label reporting, which puts your agency’s branding on client reports, is an add-on at $50 a month across plans, according to WhatConverts.
Watch the usage charges
The plan price is only part of the bill. WhatConverts charges for usage beyond what the plan includes, and the pricing page lists rates such as:
- Extra local phone numbers: $2.50 each on individual plans and $1.75 on agency plans.
- Local call minutes: 4.5 cents a minute on individual plans and 4 cents on agency plans.
- Form, chat and transaction leads: 10 cents each.
- Call transcription: 2 cents a minute.
WhatConverts also lists rates for toll-free numbers and minutes and for text messages on its pricing page. Read the full rate table for your setup, because call-heavy accounts can move well beyond the plan price.
What are WhatConverts’ key features?
Based on our review of WhatConverts’ published specs, these features decide which plan fits.
Dynamic number insertion. A script swaps the phone number shown on your website depending on where the visitor came from. When the number is called, WhatConverts knows which source sent the caller. WhatConverts lists it starting with the Call Tracking plan.
Keyword-level tracking. WhatConverts says it reports at the campaign and keyword level, and lists Google Ads integration from Plus up.
Call recording and transcription. Calls can be recorded and transcribed, with transcription billed per minute as shown above.
Call flows. On Pro and Elite, WhatConverts lists call flows, which route calls by rules such as time of day or caller location.
Form, chat and e-commerce tracking. Plus adds forms and chats, and WhatConverts lists transaction tracking for online sales.
Path tracking and multi-click attribution. Elite lists tracking of the customer’s path to a lead and attribution that credits more than one touchpoint, not only the last click.
Lead intelligence. Elite lists lead qualification rules that help sort real prospects from noise.
Compliance. WhatConverts says it supports HIPAA and GDPR and refers to SOC 2 on its security page. These are the vendor’s statements. Healthcare buyers should ask for documentation and any business associate agreement.
Integrations. WhatConverts’ homepage says it connects to more than 1,000 tools and names Google Ads, Facebook Ads, Bing Ads, Pipedrive, Calendly and AgencyAnalytics. It also lists API access for developers.
Agency reporting. Agency plans list unlimited client accounts and optional white-label reporting.
What does WhatConverts say about its reputation?
These figures come from WhatConverts’ own pages and were not verified by us.
- WhatConverts says more than 7,000 companies use it.
- WhatConverts cites a 4.9 out of 5 rating on its homepage, from more than 200 reviews.
- WhatConverts says it ranks first for call tracking and marketing attribution software. No methodology is given, so treat this as a marketing claim.
Who should use WhatConverts?
- Marketing agencies. White-label reporting and unlimited client accounts fit agency workflows.
- PPC and SEO professionals. Keyword-level tracking shows which terms and campaigns produce calls and forms.
- Call-driven businesses. Legal, dental, healthcare, home services, real estate and automotive firms live on inbound calls.
- Franchises with many locations. One account can track many phone numbers and sources.
- Teams that need HIPAA-compliant tracking. Pro and Elite list HIPAA-compliant call, form and chat tracking.
Who should skip WhatConverts?
- Buyers who want one flat price. Usage charges for numbers, minutes, transcription and extra leads can add up.
- Very small teams with a few leads a month. The $30 plan may still be more than you need.
- Teams that only track website forms. Simpler form analytics may do the job.
- Buyers who want a built-in CRM. WhatConverts tracks leads; it does not manage your pipeline.
- Anyone who needs a free plan. There is no free tier, though a 14-day trial is listed.
Questions to ask before you buy
- Which plan do I need at my lead volume? Count calls, forms and chats per month and compare with the included amounts.
- What will usage charges add? Estimate minutes, numbers and transcription, then add them to the plan price.
- How many tracking numbers do I need? One per source or campaign adds up.
- Does my CRM or ad platform connect directly? Confirm the exact integration and what data syncs.
- How are recordings stored and who can see them? Ask about retention and access, especially for regulated industries.
- What happens after the 14-day trial? Confirm the billing start and cancellation terms.
- Is white-label reporting included for my use? Agencies should confirm the add-on price and what branding covers.
- What do I do when a visitor blocks the tracking script? Ask how accuracy holds up with privacy tools and cookie consent.
The verdict
WhatConverts is a strong fit for agencies and call-driven businesses that need to tie leads back to the marketing that produced them. The plan ladder is easy to read: calls first, then forms and chats, then call flows and HIPAA support, then path tracking and multi-click attribution. The agency tiers make sense for anyone managing many clients.
The catch is the usage meter. Plan prices are clear, but extra numbers, minutes, transcription and leads can change your monthly bill, so model your volume before you sign. Start the 14-day trial with real campaigns and a real call flow. Choose Plus if you track calls and forms, Pro if you need call flows or HIPAA support, and Elite if attribution across touchpoints matters. Skip it if your lead volume is tiny or you need a free plan.
How we evaluate: Tech Yarde is an independent publisher and an independent affiliate of WhatConverts. We did not run hands-on tests for this article. We compare products using each vendor’s published pricing, feature pages and documentation, and we read independent reviews for context. Figures come only from the vendor’s own site and carry a checked date, and anything a vendor says about itself is labeled as that vendor’s claim. The WhatConverts link on this page is an affiliate link. If you sign up through it and later pay, Tech Yarde may earn a commission at no cost to you. Spot an error? Email enter@techyarde.com and we will check it.
Try WhatConverts
Want to test-drive it first? Start the 14-day free trial and run your real campaigns through it before you commit.
WhatConverts is a trademark of its owner. Tech Yarde is not the vendor of WhatConverts, and mentions here are factual.
Keep exploring
See WhatConverts’ plans, pricing and details on Tech Yarde. Comparing options? Read our Heyflow review and our Manychat review. Browse every tool we cover in the Tech Yarde catalog.
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